One workflow. End to end.

BeagleAi underpins your team’s judgement. It doesn’t replace it. It is the infrastructure that makes your team’s judgment faster, cheaper, and more precisely grounded in what your customers actually say.

01 / Explore

We read every review you have.

02 / Personas

We turn reviews into personas that simulate your real customers.

S

Sarah Mitchell

Brand Marketing Director

Books direct only when the story is compelling.

Sarah

Demographics

42FemaleLondon

Personality

Openness
Conscientiousness
Extraversion
Agreeableness
Neuroticism
J

James Okafor

Head of eCommerce

Checks the reviews first, then the PDP.

James

Demographics

38MaleManchester

Personality

Openness
Conscientiousness
Extraversion
Agreeableness
Neuroticism
C

Claire Dubois

CMO, Hospitality

Sees OTA dependency as a margin problem.

Claire

Demographics

51FemaleParis

Personality

Openness
Conscientiousness
Extraversion
Agreeableness
Neuroticism
T

Tom Becker

Operations Lead

Will pay more once the value is clear.

Tom

Demographics

34MaleBerlin

Personality

Openness
Conscientiousness
Extraversion
Agreeableness
Neuroticism

03 / Discover

Your customers' key motivators and barriers revealed.

S
J
C
T
M
ModeratorMODERATOR
What motivates you, or stops you, from booking a hotel directly on its own site rather than through an OTA?
S
Sarah MitchellLONDON
If the hotel's own site tells a better story I'll book direct. I want a reason the OTA can't give me, an upgrade, a welcome note, a sense they'll look after me.
J
James OkaforMANCHESTER
Honestly, trust. Booking.com feels safer if something goes wrong. I'll only book direct if the site looks credible and the cancellation terms are just as clear.
C
Claire DuboisPARIS
The price is the same either way, so I book direct only when the experience looks worth it. The photos have to prove the place is better than the listing.
T
Tom BeckerBERLIN
I'll happily pay a little more direct once I can see the value, the room, the location, the small details. If the booking page doesn't show that, I go back to the aggregator.

Focus group complete · 4 personas · 75 messages · 4 minutes

04 / Create

Their words become strategy and content.

The system gets sharper every month you use it.

Unlock the value of your reviews.