25 years inside the systems that power the world’s best marketing.
Now we’re rebuilding them, for everyone else.
Why We Built This
We spent 25 years at Meta, Ogilvy, BBDO and Dentsu watching great marketing get harder to do. We built BeagleAi because the infrastructure never caught up with the ambition.
The brands we worked with all had the same problem. They were sitting on thousands of data points about exactly what their customers wanted; review data, social signals, focus group transcripts. But they had no systematic way to turn that into strategy, briefs, and effective content. The infrastructure didn’t exist. So they hired agencies, ran focus groups, waited six weeks, and hoped the insight survived the journey from research to execution.
BeagleAi closes that gap. Not by replacing the thinking, but by giving the thinking the infrastructure it always deserved. The system is named after HMS Beagle, the ship that carried Darwin on his voyage of discovery. The compass in our logo is not decoration. It is the point: orientation, direction, the confidence to navigate unknown territory with data behind every decision.
“The system is named after HMS Beagle. The compass is not decorative.”
The Founders
The team behind the system.
Chief Creative Strategist
6 years as VP Creative Strategy at Meta, driving creative output for startups and global brands across EMEA. Before that, 15 years as ECD and CCO at BBDO, Cheil, and Dentsu, the agencies behind some of the world's most recognised campaigns. Cannes Lions, D&AD, and Adweek judge and speaker. WACL member. Co-founder of Lantana restaurant group.
“The brief has always been the same: understand who you are talking to, and say something they actually need to hear. BeagleAi just does it faster, and with better evidence.”
Head of Product
20 years in digital and social strategy, most recently as Global Head of Innovation and Social at Ogilvy. 8 years as SaaS Customer Success VP across EMEA. Has taken four MarTech companies from seed to exit: Spirable, Spredfast/Vista, ON24, and Yourself Online. National Gallery Board member. Pitzhanger Manor opco, Board Chairman.
“I have spent my career watching brands try to close the gap between insight and execution. BeagleAi is the infrastructure I always wished existed when I was on the other side of the table.”
How We Think
Three things we believe that most people don’t act on.
Systematic Beats Brilliant
A good system run consistently outperforms a brilliant idea run once. BeagleAi is built for the former, not the occasional insight, but the monthly intelligence engine.
Human Judgment Is the Product
AI doesn't replace strategy. It removes the weeks of work that used to stand between a brief and an answer. The judgment is yours. BeagleAi just gives it better material to work with.
Compounding Is the Advantage
Month one is good. Month six is substantially better. Every round of data makes the next round sharper. This is why BeagleAi is a subscription, not a project.
Work with people who’ve been in your position.
Book a 30-minute demo. We’ll run a live focus group on your actual reviews.